Pamalicious
01-28-2009, 11:56 AM
Today, Magic 107.5 has taken over for Smooth Jazz 107.5. As noted here before, syndicated hosts Steve Harvey and Michael Baisden will move over there soon. For a time, 102.5 and 107.5 will simulcast and mid-day syndicated talk-show hosts Warren Ballentine and Al Sharpton will soon go away. (See more below)
The simulcasting has not started yet.
The station is now straight R&B, competing directly with Kiss 104.1, which was Atlanta’s top station in December.
This past hour, Magic has played Jodeci, Mary J. Blige, Charlie Wilson, Barry White, Anita Baker, Betty Wright, D’Angelo, Rene & Angela, Raheem DeVaughn and Stephanie Miles. It appears to be skewing a smidge younger than Kiss. During the noon hour at Kiss, the station played the Whispers, Natalie Cole, Loose Ends, Minnie Riperton, Prince, Chaka Khan, Luther Vandross, Teddy Pendergrass and Lisa Fischer.
The expectation is Praise 97.5 will move to 102.5 at some point and Magic will simulcast on 107.5 (which skews Northeast) and 97.5 (which skews Southwest). Steve Harvey confirmed he will be on both stations with me earlier this week. I’m also sure Si-Man will move to middays between Harvey and Baisden.
The station head honcho Tim Davies provided an explanation for the end of Smooth Jazz at (www.1075wjzz.com](http://www.1075wjzz.com) noting the ratings were not high enough to justify its existence. (Interestingly, the smooth jazz format has played about half R&B anyway so the change is not incredibly jarring.)
Before 102.5 was Grown Folks Radio, it was Magic 102.5 so Radio One is reclaiming the old name under a new signal.
What do you think of these moves?
The simulcasting has not started yet.
The station is now straight R&B, competing directly with Kiss 104.1, which was Atlanta’s top station in December.
This past hour, Magic has played Jodeci, Mary J. Blige, Charlie Wilson, Barry White, Anita Baker, Betty Wright, D’Angelo, Rene & Angela, Raheem DeVaughn and Stephanie Miles. It appears to be skewing a smidge younger than Kiss. During the noon hour at Kiss, the station played the Whispers, Natalie Cole, Loose Ends, Minnie Riperton, Prince, Chaka Khan, Luther Vandross, Teddy Pendergrass and Lisa Fischer.
The expectation is Praise 97.5 will move to 102.5 at some point and Magic will simulcast on 107.5 (which skews Northeast) and 97.5 (which skews Southwest). Steve Harvey confirmed he will be on both stations with me earlier this week. I’m also sure Si-Man will move to middays between Harvey and Baisden.
The station head honcho Tim Davies provided an explanation for the end of Smooth Jazz at (www.1075wjzz.com](http://www.1075wjzz.com) noting the ratings were not high enough to justify its existence. (Interestingly, the smooth jazz format has played about half R&B anyway so the change is not incredibly jarring.)
Before 102.5 was Grown Folks Radio, it was Magic 102.5 so Radio One is reclaiming the old name under a new signal.
What do you think of these moves?